{"id":21276,"date":"2026-10-26T08:06:35","date_gmt":"2026-10-26T07:06:35","guid":{"rendered":"https:\/\/spheriq.ch\/blog\/attention-is-waning-networking-is-gaining-ground\/"},"modified":"2026-10-29T09:32:58","modified_gmt":"2026-10-29T08:32:58","slug":"attention-is-waning-networking-is-gaining-ground","status":"publish","type":"post","link":"https:\/\/spheriq.ch\/blog\/en\/attention-is-waning-networking-is-gaining-ground\/","title":{"rendered":"Attention Is Waning, Networking Is Gaining Ground"},"content":{"rendered":"\n

The flood of information is growing, attention spans are shrinking, and traditional media are losing their significance. The<\/strong> PR Trend Monitor 2026<\/strong><\/a> shows just how difficult it has become to reach the desired target audiences with messages. Foundations and nonprofits, in particular, face the challenge of raising awareness of their causes despite these obstacles.<\/strong><\/p>\n\n

56 percent of the communications professionals surveyed in Germany and Switzerland see the flood of information and declining attention spans as the biggest constraints on their ability to influence others. This is shown by the latest PR Trend Monitor from dpa subsidiary news aktuell<\/a> and P.E.R. Agency<\/a>. Forty-six percent cite the declining relevance of traditional media, while 30 percent point to a general loss of trust in the media and PR. The results make it clear just how difficult it has become today to convince people with messages.<\/p>\n\n

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Social relevance alone does not guarantee attention<\/h2>\n\n

For foundations and nonprofits, this trend poses a particular challenge. They must communicate complex social issues, attract supporters, and demonstrate their impact. Yet even important and timely topics no longer automatically capture people\u2019s attention. Smaller organizations, in particular, often have only limited time and financial resources to devote to their communications.<\/p>\n\n

At the same time, social media algorithms, fragmented audiences, and AI-generated summaries are fundamentally changing the way information is communicated. And this has consequences: Organizations have less and less control over where and in what context their content is viewed.<\/p>\n\n

Good Stories Instead of More Content?<\/h2>\n\n

When attention becomes scarce, the focus shifts more strongly to the quality of communication. After all, reach alone says little about actual impact. A campaign can reach thousands of people without changing their attitudes. Conversely, a targeted dialogue with just a few stakeholders can spark important partnerships.<\/p>\n\n

Storytelling can help make complex issues understandable and illustrate social change through concrete, authentic examples. For nonprofit organizations in particular, it offers the opportunity to convey their commitment in a way that resonates with people. Credible stories, transparency, and a respectful, equal-footing approach to the people being featured are crucial. Networking alone, however, does not solve the problem of dwindling attention. However, our experience at Spheriq shows just how valuable collaboration across organizational boundaries can be. Different perspectives and shared practical knowledge help contextualize information, generate new ideas, and strategically advance one\u2019s own communication efforts.<\/p>\n

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Storytelling and Social Media Workshop<\/h4>\n\n\n\n

April 29, 2027, from 9:00 a.m. to 12:00 p.m. \/ CHF 250<\/strong><\/p>\n\n\n\n

Your organization is doing great work\u2014but is it reaching the people you want to inspire? Successful communication in the digital space starts with a strong story. In our three-hour boot camp, you\u2019ll learn how to use storytelling and social media to build genuine connections and make your impact visible. Ideal for communications professionals, fundraisers, and anyone who wants to share their messages online in a targeted and effective way.<\/p>\n\n\n\n

More Information and Registration<\/strong><\/a><\/p>\n\n\t<\/div>\r\n<\/div>\r\n\n

Networking Provides Guidance<\/h2>\n\n

The findings of the PR Trend Monitor also raise a fundamental question: Do we actually need more content, or rather more targeted ways to organize information and share knowledge?<\/strong><\/p>\n\n

In the nonprofit sector, different organizations face similar challenges:<\/p>\n\n