{"id":21223,"date":"2026-10-28T11:09:57","date_gmt":"2026-10-28T10:09:57","guid":{"rendered":"https:\/\/spheriq.ch\/blog\/what-a-profile-that-wins-over-foundations-and-donors-looks-like\/"},"modified":"2026-10-28T11:14:49","modified_gmt":"2026-10-28T10:14:49","slug":"what-a-profile-that-wins-over-foundations-and-donors-looks-like","status":"publish","type":"post","link":"https:\/\/spheriq.ch\/blog\/en\/what-a-profile-that-wins-over-foundations-and-donors-looks-like\/","title":{"rendered":"What a profile that wins over foundations and donors looks like"},"content":{"rendered":"\n<p class=\"is-style-lead wp-block-paragraph\"><strong><strong>If you want to be discovered, you need to show what your organization stands for\u2014and what it accomplishes. But what makes for a compelling profile? And what do grant-making foundations and donors look for when they first learn about your organization?<\/strong><\/strong><\/p>\n<div role=\"navigation\" aria-labelledby=\"sht-toc-title-1\" class=\"sht-toc toc-ohne-nummern wp-block-custom-table-of-contents\">\n\t<div class=\"sht-toc__title sht-toc__title--rich\" id=\"sht-toc-title-1\" role=\"heading\" aria-level=\"2\">\n\t\tInhaltsverzeichnis\t<\/div>\n\t\t<ol class=\"sht-toc__list\">\n\t\t\t\t<li class=\"sht-toc__item\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#1-get-noticed-show-where-and-for-whom-you-are-active\">1. Get noticed: Show where and for whom you are active<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#2-present-your-mission-explain-specifically-what-youre-changing\">2. Present your mission: Explain specifically what you\u2019re changing<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#Definition-Zielgruppe\">3. Showcase your successes: Make your impact clear<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#digitale-Kan\u00e4le\">4. Build Trust with Badges and Recommendations<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#digitale-Kan\u00e4le\">5. Control the information: Decide what others learn about you<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#checklist-is-your-organizational-profile-ready\">Checklist: Is Your Organizational Profile Ready?<\/a>\n\t\t<\/li>\n\t\t\t\t<\/ol>\n\t<\/div>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Funding organizations and donors search for organizations and initiatives that align with their funding goals and interests. Donors want to understand what an organization stands for and what impact their support has.<\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Potential supporters actively search for specific causes, compare projects, and discover new, exciting organizations in the process. Your profile on Spheriq can serve as that first point of contact.<\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">It\u2019s crucial that interested parties quickly recognize what you do, who you serve, and what you\u2019ve already accomplished.<\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Four steps will help you design your profile so that your organization can be found and evaluated more easily.<\/p>\n\n<h2 id=\"1-get-noticed-show-where-and-for-whom-you-are-active\"  class=\"wp-block-heading\"><strong><strong>1. Get noticed:<\/strong> <strong>Show where and for whom you are active<\/strong> <\/strong><\/h2>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Foundations aren\u2019t just looking for well-known organizations. They\u2019re also on the lookout for new initiatives in their funding areas. Topics, target groups, and areas of impact play an important role here. <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Therefore, describe as precisely as possible where you are active. \u201cEducation\u201d alone doesn\u2019t say much. \u201cVocational integration of young people facing barriers to the labor market\u201d makes it clear what you\u2019re about. <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\"><strong>Consider three points:<\/strong> <\/p>\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li class=\"has-20-font-size\"><strong>Topics:<\/strong> Are your most important areas of activity and priorities clearly identified?<\/li>\n\n\n\n<li class=\"has-20-font-size\"><strong>Target groups:<\/strong> Who do you serve? <\/li>\n\n\n\n<li class=\"has-20-font-size\"><strong>Scope of impact:<\/strong> Where are you active? <\/li>\n<\/ol>\n\n<p class=\"has-20-font-size wp-block-paragraph\"><strong>The more precise this information is, the easier it will be for funders and donors to<\/strong> find <strong>you using the appropriate<\/strong> search filters. Your information also serves as an important basis for matching on Spheriq, which assesses the thematic, geographic, and target-audience fit between organizations, projects, and grant-making foundations.  <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Your professional network may also be of interest to donors. On Spheriq, you have access to about 20 free thematic and methodological trend networks, ranging from education and health to AI and fundraising. Here, you can follow current developments, exchange knowledge, and connect with other professionals. The \u201cConnected\u201d badge highlights your active participation in networks on your profile at <strong><\/strong>. <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\"><a href=\"https:\/\/app.spheriq.ch\/netzwerk?purpose=trends\" target=\"_blank\" rel=\"noopener\"><strong>Discover trend networks and join for free<\/strong><\/a><strong><\/strong> <\/p>\n\n<h2 id=\"2-present-your-mission-explain-specifically-what-youre-changing\"  class=\"wp-block-heading\"><strong><strong>2. Present your mission: Explain specifically what you\u2019re changing<\/strong> <\/strong><\/h2>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Anyone visiting your profile for the first time should understand, within a few sentences, what you do and why your work is important.  <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Avoid general statements of intent. Instead, describe the problem you are addressing and your specific contribution to the solution.  <\/p>\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-gray-400-background-color has-background is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<div style=\"height:94px;width:91px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-efddc3b2\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-gray-400-background-color has-background has-20-font-size wp-block-paragraph\"><strong>An example<\/strong>:<br\/><br\/>Too general: \u201cWe promote equal opportunities for children and young people.\u201d<br\/><br\/>More specific: \u201cWe support children from low-income families by providing free academic tutoring so they can improve their academic prospects.\u201d  <\/p>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:94px;width:11px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-2fc37c9d\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<p class=\"has-20-font-size wp-block-paragraph\">The second description explains who you serve, what you do, and what your goal is. Also highlight what makes your organization unique. Meaningful, authentic images and concrete project examples help bring your mission to life. Perhaps you have many years of experience, work particularly closely with a specific target group, or take an innovative approach. <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Here\u2019s a simple test: After reading this, could someone who doesn\u2019t know your organization explain what you do and why your work is important? <\/p>\n\n<h2 id=\"Definition-Zielgruppe\" class=\"wp-block-heading\"><strong><strong><strong>3. Showcase your successes: Make your impact clear<\/strong> <\/strong><\/strong><\/h2>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Foundations and donors want to know what their support can achieve. That\u2019s why it\u2019s worth including not only your goals on your profile, but also your past experiences and results. <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">For example, highlight: <\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"has-20-font-size\"><strong>Projects:<\/strong> What have you already accomplished, and for whom? <\/li>\n\n\n\n<li class=\"has-20-font-size\"><strong>Results:<\/strong> How many people have you reached? What has changed as a result of your efforts? <\/li>\n\n\n\n<li class=\"has-20-font-size\"><strong>Evidence:<\/strong> Are there annual reports, key metrics, evaluations, or real-world examples? <\/li>\n<\/ul>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Be sure to distinguish between output and impact.  <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Output: \u201cWe conducted 100 counseling sessions.\u201d <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">One possible outcome: \u201cThanks to the counseling, 25 participants were able to start new jobs.\u201d <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Not every impact can be measured immediately. It\u2019s important to describe in a clear and understandable way what you\u2019ve achieved\u2014and what that says about the value of your work. <\/p>\n\n<h2 id=\"digitale-Kan&#xE4;le\" class=\"wp-block-heading\"><strong><strong><strong>4<\/strong>. <strong>Build Trust with Badges and Recommendations<\/strong><\/strong><\/strong><\/h2>\n\n<p class=\"has-20-font-size wp-block-paragraph\">The badges on Spheriq also help others assess your organization.  <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">\u201cComplete\u201d indicates that your profile is fully maintained, \u201cTax-Exempt\u201d confirms verified cantonal tax-exempt status, and \u201cRecommended\u201d indicates a verified recommendation. Since badges also serve as search filters, they can further improve your visibility to donors. <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Personal recommendations are a particularly valuable sign of trust.  <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Ask funding partners or other organizations with whom you have successfully collaborated to recommend your partnership on Spheriq. Recommendations are reviewed before they are published and can draw the attention of other funding organizations to you.  <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Read more in the article <a href=\"https:\/\/spheriq.ch\/blog\/en\/the-new-badges-on-stiftungschweiz-ch-recognition-for-your-commitment-and-for-a-consistent-database\/\">\u201cThe New Badges on spheriq.ch: Recognition for Your Commitment and for a Consistent Database<\/a>.\u201d <br\/> <br\/><a href=\"https:\/\/app.spheriq.ch\/organisation\/rheumacura-foundation\" target=\"_blank\" rel=\"noopener\">The RheumaCura Foundation\u2019s profile on Spheriq serves as an example<\/a> of what a compelling organizational profile looks like in practice. <\/p>\n\n<h2 id=\"digitale-Kan&#xE4;le\" class=\"wp-block-heading\"><strong><strong>5. <strong><strong>Control the information: Decide what others learn about you<\/strong> <\/strong><\/strong><\/strong><\/h2>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Your profile isn\u2019t just a digital business card that you fill out once and then forget about. Organizations continue to evolve. Projects begin and end. Teams change, and new results are added <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">This makes it all the more important to keep your content up to date.  <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\"><strong>Pay attention to three things:<\/strong> <\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"has-20-font-size\"><strong>Timeliness:<\/strong> Are your areas of responsibility, projects, contact information, and points of contact accurate?<\/li>\n\n\n\n<li class=\"has-20-font-size\"><strong>Consistency:<\/strong> Do your website, your Spheriq profile, and your other communication channels convey the same message? <\/li>\n\n\n\n<li class=\"has-20-font-size\"><strong>Clarity:<\/strong> Is your information understandable and easy to follow even without prior knowledge? <\/li>\n<\/ul>\n\n<p class=\"has-20-font-size wp-block-paragraph\">There\u2019s also a new aspect to consider: People are increasingly using AI applications to learn about organizations. Such systems cannot be fully controlled <strong><\/strong>. They can draw on publicly available information and generate summaries from it. <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Keeping your information up-to-date and consistent improves the digital information base that such systems may draw upon. <\/p>\n\n<p class=\"has-20-font-size wp-block-paragraph\"><strong>Tip:<\/strong> Set aside some time regularly to update your profile\u2014for example, after the fiscal year-end, after an important project milestone, or when you can publish new results. <\/p>\n\n<h2 id=\"checklist-is-your-organizational-profile-ready\"  class=\"wp-block-heading\"><strong>Checklist: Is Your Organizational Profile Ready?<\/strong><\/h2>\n\n<p class=\"has-20-font-size wp-block-paragraph\">Before you consider your profile complete, check the following: <\/p>\n\n<ul class=\"wp-block-list\">\n<li class=\"has-20-font-size\">Are our key areas of activity, target groups, and areas of impact accurately described? <\/li>\n\n\n\n<li class=\"has-20-font-size\">Can someone without prior knowledge understand what our organization stands for and what we actually do? <\/li>\n\n\n\n<li class=\"has-20-font-size\">Have we presented our key projects with meaningful descriptions and images? <\/li>\n\n\n\n<li class=\"has-20-font-size\">Do we use concrete examples or figures to show what we\u2019ve already achieved? <\/li>\n\n\n\n<li class=\"has-20-font-size\">Are our contact information, points of contact, and other details up to date? <\/li>\n\n\n\n<li class=\"has-20-font-size\">Have we reviewed available credentials and badges and, if necessary, asked previous partners for recommendations? <\/li>\n\n\n\n<li class=\"has-20-font-size\">Do our Spheriq profile and our website convey a consistent image? <\/li>\n<\/ul>\n\n<p class=\"has-20-font-size wp-block-paragraph\">If you can answer these questions, you&#8217;ve laid a solid foundation for raising your organization&#8217;s profile and building trust.  <\/p>\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-background is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\" style=\"background-color:#ff000078\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<div style=\"height:94px;width:91px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-efddc3b2\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-large-font-size\"><br\/><strong><strong><strong><strong>Get Started<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-20-font-size wp-block-paragraph\">Open the profile you started and go through the checklist. First, fill in the most important details about your mission, areas of activity, and target audiences. Then, present your projects and results. <\/p>\n\n\n\n<p class=\"has-20-font-size wp-block-paragraph\"><a href=\"https:\/\/app.spheriq.ch\/\" target=\"_blank\" rel=\"noopener\"><strong>Complete Your Organization Profile<\/strong><\/a><strong><\/strong> <\/p>\n\n\n\n<p class=\"has-20-font-size wp-block-paragraph\">Even with the Free plan, you can showcase your organization and projects. The Starter plan offers additional ways to build trust. The Pro plan provides further features for a professional presentation and the ability to work with in-depth insights and Spheriq AI. <\/p>\n\n\n\n<p class=\"has-20-font-size wp-block-paragraph\">Learn more in <a href=\"https:\/\/app.spheriq.ch\/webinars?tags=nonprofit\" target=\"_blank\" rel=\"noreferrer noopener\">the free webinar <strong>\u201cGetting Started as a Nonprofit<\/strong><\/a>.\u201d<\/p>\n\n\n\n<p class=\"has-20-font-size wp-block-paragraph\">How do funding organizations become aware of you? How can you use your organization\u2019s profile and projects to your advantage when submitting digital grant applications? In this practical, one-hour webinar, you\u2019ll learn how to optimize your profile on spheriq.ch in a targeted way, increase your visibility with badges and clear positioning, and make the most of the platform\u2019s potential.<\/p>\n\n\n\n<p class=\"has-20-font-size wp-block-paragraph\"><a href=\"https:\/\/app.spheriq.ch\/webinars?tags=projektprofil\" target=\"_blank\" rel=\"noopener\"><strong>Register now for the free webinar<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:94px;width:11px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-2fc37c9d\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"If you want to be discovered, you need to show what your organization stands for\u2014and what it accomplishes. But what makes for a compelling profile? And what do grant-making foundations and donors look for when they first learn about your organization? Funding organizations and donors search for organizations and initiatives that align with their funding&#8230;","protected":false},"author":19,"featured_media":21197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[1132,1110],"tags":[],"post_label":[1249],"class_list":["post-21223","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-research-en-2","category-tools-en-2","post_format-post-format-image","post_label-spheriq-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What a profile that wins over foundations and donors looks like - Spheriq-Blog<\/title>\n<meta name=\"description\" content=\"A compelling organizational profile on Spheriq helps grant-making foundations and donors get to know your organization and better understand its work. 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