{"id":15460,"date":"2022-03-03T17:40:48","date_gmt":"2022-03-03T16:40:48","guid":{"rendered":"https:\/\/spheriq.ch\/blog\/social-media-fundraising-collecting-donations-reaching-donors-via-instagram-co\/"},"modified":"2026-05-25T12:46:25","modified_gmt":"2026-05-25T10:46:25","slug":"social-media-fundraising","status":"publish","type":"post","link":"https:\/\/spheriq.ch\/blog\/en\/social-media-fundraising\/","title":{"rendered":"Social media fundraising: collecting donations &#038; reaching donors via Instagram &#038; Co."},"content":{"rendered":"\n<p class=\"is-style-lead wp-block-paragraph\">The way in which nonprofits acquire donations has changed fundamentally in recent years: Visibility is now created where stories are shared. And this is precisely where social media becomes a decisive lever in fundraising. But reach alone is not enough. Only the combination of strategic storytelling, a clear target group approach and data-based campaigns can turn likes into real support.   <\/p>\n<div role=\"navigation\" aria-labelledby=\"sht-toc-title-1\" class=\"sht-toc wp-block-custom-table-of-contents\">\n\t<div class=\"sht-toc__title sht-toc__title--rich\" id=\"sht-toc-title-1\" role=\"heading\" aria-level=\"2\">\n\t\tInhaltsverzeichnis\t<\/div>\n\t\t<ol class=\"sht-toc__list\">\n\t\t\t\t<li class=\"sht-toc__item\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#social-media-for-ngos-npos-how-to-get-started-on-social-networks\">Social media for NGOs &amp; NPOs: How to get started on social networks<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#fundraising-on-instagram-linkedin-or-tiktok-the-differences-between-the-channels\">Fundraising on Instagram, LinkedIn or TikTok? The differences between the channels<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item sht-toc__item--level-3\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#fundraising-on-facebook\">Fundraising on Facebook<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item sht-toc__item--level-3\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#fundraising-on-instagram\">Fundraising on Instagram<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item sht-toc__item--level-3\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#fundraising-on-twitter\">Fundraising on Twitter<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item sht-toc__item--level-3\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#fundraising-on-linkedin\">Fundraising on LinkedIn<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item sht-toc__item--level-3\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#fundraising-on-tiktok\">Fundraising on TikTok<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item sht-toc__item--level-3\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#influencer-fundraising-social-media-campaigns\">Influencer fundraising &amp; social media campaigns<\/a>\n\t\t<\/li>\n\t\t\t\t\t<li class=\"sht-toc__item sht-toc__item--level-3\">\n\t\t\t<a class=\"sht-toc__link\" href=\"#social-media-for-fundraisers-funding-foundations\">Social media for fundraisers &amp; funding foundations<\/a>\n\t\t<\/li>\n\t\t\t\t<\/ol>\n\t<\/div>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Social media plays a crucial role in modern <a href=\"https:\/\/spheriq.ch\/blog\/was-ist-digitales-fundraising-wie-wird-es-erfolgreich-umgesetzt\/\">digital fundraising<\/a>. Facebook, Twitter, Instagram and co. are playing an increasingly important role and are relevant in many different areas of life &#8211; including (donation) marketing. Whether direct donation appeals and campaigns, influencer fundraising or raising awareness for your organization and projects: Social media fundraising enables fast and effective communication between project sponsors, funding foundations and private individuals. <\/p>\n\n<h2 id=\"social-media-for-ngos-npos-how-to-get-started-on-social-networks\"  class=\"wp-block-heading\">Social media for NGOs &amp; NPOs: How to get started on social networks<\/h2>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As a club or organization, you probably already have a profile on Facebook, Instagram and Twitter. In social media fundraising, it is important to offer users <strong>real added value<\/strong> in addition to appeals for donations and campaigns. Simply posting donation links one after the other will generally not attract much attention. Those who maintain their social media profiles, share exciting content from everyday life and the organization&#8217;s projects and are in active exchange with other projects and private individuals also have a greater chance of success in fundraising campaigns and recruiting members.<\/p>\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>These are the most important tips for NGOs and NPOs on social media:<\/strong><\/p>\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Submit regular <strong>posts with added value and activity <\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Expand your target group<\/strong> so as not to compete with other organizations in only one group. Younger target groups will also develop donation potential eventually<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Maintain your <strong>community<\/strong> and rely on the <strong>network effects<\/strong> in your target groups with campaigns<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Encourage your followers to <strong>share<\/strong> your <strong>posts<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Say &#8220;thank you&#8221;:<\/strong> show what was made possible by the donations and how many people took part in a campaign<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Link your channels with each other<\/strong> and choose the right approach for the respective audience<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Ensure a quick and <strong>uncomplicated donation option<\/strong>, e.g. with a link to your entry on the <a href=\"https:\/\/spendenschweiz.ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">spheriq.ch donation platform<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<h2 id=\"fundraising-on-instagram-linkedin-or-tiktok-the-differences-between-the-channels\"  class=\"wp-block-heading\">Fundraising on Instagram, LinkedIn or TikTok? The differences between the channels<\/h2>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A well thought-out <a href=\"https:\/\/spheriq.ch\/blog\/fundraising-konzept-strategisch-zum-erfolg\/\">fundraising concept<\/a> is also the key to success in social media. Who are you addressing your appeal to? What is your goal? Do you want to collect donations for a very specific purpose in the short term or would you like to recruit new members who will support you regularly? The social media channels you should choose depend on your strategy. These are the most important social platforms for fundraisers:<\/p>\n\n<h3 id=\"fundraising-on-facebook\"  class=\"wp-block-heading\">Fundraising on Facebook<\/h3>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The world&#8217;s largest social network has its own donation tool, but it is not available in Switzerland. If your NPO is internationally active, you can have yourself activated for the donation tool so that your followers can collect donations for your organization with a birthday fundraiser, for example. This is how around 90 percent of all donations are made on Facebook.<\/p>\n\n<h3 id=\"fundraising-on-instagram\"  class=\"wp-block-heading\">Fundraising on Instagram<\/h3>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Instagram stands for visual content. Therefore, Stories, Reels, and posts should be concise and informative, and feature compelling visuals. However, you can only include links in the profile description and in your stories. With a tool like StartPage or Linktree, you can make various projects accessible via your Instagram biography. Remember to include suitable hashtags!<\/p>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">&#8220;Reels&#8221; are currently the most popular format on Instagram. Thanks to the algorithm, they achieve a high organic reach. The short videos should be about 15 seconds long and always accompanied by music. App-native songs are the best choice. The videos also work on TikTok.<\/p>\n\n<h3 id=\"fundraising-on-twitter\"  class=\"wp-block-heading\">Fundraising on Twitter<\/h3>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Twitter works mainly via hashtags. If you manage to go &#8220;viral&#8221; with a tweet, this is your chance for a very successful fundraising appeal. However, there is no secret recipe for this, it also takes some luck and perseverance.<\/p>\n\n<h3 id=\"fundraising-on-linkedin\"  class=\"wp-block-heading\">Fundraising on LinkedIn<\/h3>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">With its business-like, professional character, LinkedIn offers attractive opportunities for social media fundraising. The user pool represents an audience that is generally considered to be willing to donate: Middle-class employees as well as freelancers and executives in small and medium-sized companies are particularly active on LinkedIn. With &#8220;LinkedIn for Non-Profits&#8221;, the platform offers a special program for non-profit organizations with many benefits such as discounts on LinkedIn marketing, recruiting, fundraising and training products.  NGOs and NPOs on LinkedIn also have access to live events, discussion and webinar series as well as guides and e-books on the world of philanthropy and fundraising on LinkedIn.<\/p>\n\n<h3 id=\"fundraising-on-tiktok\"  class=\"wp-block-heading\">Fundraising on TikTok<\/h3>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">TikTok is the youngest, but also the fastest growing social media platform with a very young demographic. However, in times of &#8220;Fridays For Future&#8221;, the young generation has become increasingly interesting for NPOs. With creative clips and a strong message, you can reach young philanthropists.  Compared to other social media channels, TikTok offers good opportunities for organic reach. A donation sticker and the option of displaying a charitable organization in the profile simplify fundraising on TikTok. With &#8220;TikTok for good&#8221;, the platform aims to support non-profit organizations: Accompanied and optimized account management, in-depth analysis and insights as well as <em>sponsored hashtags <\/em>help to achieve your fundraising goals on TikTok.<\/p>\n\n<h3 id=\"influencer-fundraising-social-media-campaigns\"  class=\"wp-block-heading\">Influencer fundraising &amp; social media campaigns<\/h3>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">In addition to your own posts and organic growth on social media, there is also the option of placing paid advertising on all platforms. Thanks to user-specific &#8220;microtargeting&#8221;, you have a particularly precise target group orientation here. However, the use of such ads for social media fundraising should be well calculated and is more worthwhile for large organizations and projects.<\/p>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Influencer fundraising also requires a certain amount of money to be invested before a fundraising campaign bears fruit. It is worth trying to write to profiles with a high reach and many followers on Instagram, YouTube and TikTok and convince them to collaborate for free. This should be preceded by precise information in advance about who would be eligible and how receptive this influencer is to non-profit work. <\/p>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Influencer fundraising through an influencer marketing agency can be more efficient and convenient, but it also comes at a higher cost. The agency will identify suitable influencer accounts for you and reach out to them with paid collaboration proposals.<\/p>\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 id=\"social-media-for-fundraisers-funding-foundations\"  class=\"wp-block-heading\">Social media for fundraisers &amp; funding foundations<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As a digital Swiss platform for charitable engagement, Spheriq is a (social) network for funding foundations, project sponsors and private individuals. If you want to do <a href=\"https:\/\/spheriq.ch\/blog\/fundraising-in-der-schweiz-das-sollten-sie-wissen\/\">fundraising in Switzerland<\/a>, you&#8217;ve come to the right place.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">In the Swiss Foundation Directory, donors, fundraisers and volunteers can get in touch easily and efficiently thanks to clever filter and matching functions. The associated donation platform is the largest in Switzerland and enables fundraisers to present their projects and collect donations directly. With the online magazine &#8220;The Philanthropist&#8221;, an extensive knowledge hub and regular event announcements and news from the world of philanthropy, Spheriq also offers exciting content for everyone who believes in a better world and wants to help shape it.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"The way in which nonprofits acquire donations has changed fundamentally in recent years: Visibility is now created where stories are shared. And this is precisely where social media becomes a decisive lever in fundraising. But reach alone is not enough. Only the combination of strategic storytelling, a clear target group approach and data-based campaigns can&#8230;","protected":false},"author":34,"featured_media":10477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[579],"tags":[1070],"post_label":[],"class_list":["post-15460","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-fundraising-tips","tag-digital-fundraising","post_format-post-format-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media fundraising with Instagram, Facebook &amp; Co.<\/title>\n<meta name=\"description\" content=\"Social media fundraising: collecting donations via Instagram, Facebook, LinkedIn &amp; Twitter \u2705; Social media tips for NPOs \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spheriq.ch\/blog\/en\/social-media-fundraising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media fundraising with Instagram, Facebook &amp; 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